L O A D I N G
BeRelevant Marketing Agency

Margherita Mori

Sales Director
Margherita has run European business units the hard way: full P&L, three countries, no local structure, and nowhere to hide. It's the kind of mandate that strips commercial work down to its essentials — know the market, price with nerve, and never confuse activity with performance.
As Sales Director she owns revenue: commercial strategy, pricing, negotiation and the long-term contracts that turn a client win into a client relationship. She is Head of Sales for Italy at Geveko Markings, having previously led the Iberian market as Country Manager, building the three-year business plan, setting pricing and commercial policy, and managing everything from strategic public and private accounts to the orderly closure of a local entity. Her background spans industrial B2B, IoT and technology business development. She is currently an Executive MBA candidate at POLIMI Graduate School of Management.

Personal Details

A commercial leader who reads a margin the way others read a mood board. Growth is welcome; profitable growth is the point.
Across Italy, Spain and Portugal, Margherita has delivered revenue growth and EBITDA improvement in markets served end to end from a distance — which means she has learned to build trust without a local office and to hold KPIs without a local team to lean on. She negotiates medium and long-term contracts with an eye on retention and customer lifetime value, works with production and R&D to shape products around what the market actually asks for, and has managed the uncomfortable side of the job too: credit risk, financial exposure, the closure of a branch. She began in academic research, which explains the habit she never lost — no decision without the data underneath it.

Professional Skills

Sales Strategy
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Pricing & P&L
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Market Expansion
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