Marco has led digital transformation the hard way, not as a slide, but as a cultural change imposed on people who were doing fine without it. At ExxonMobil he taught manufacturing teams across three continents to use analytics tools and to challenge the paradigm they had inherited; he coordinated data scientists and business owners who, left alone, would never have understood one another. He is fluent in partition trees, neural networks and principal component analysis, and equally fluent in the only sentence that matters at the end of the analysis: here is what we should do, and here is what it is worth. He is convinced that the gap between technology and strategy is where most value is lost and he has built a career standing in it.