- Email: gaetano@berelevant.agency
- Phone: 800 597 666
- Website: berelevant.agency
- Address: Ripa di P.ta Ticinese 77, Milano
Gaetano came to advertising from philosophy, which sounds like a detour and isn't. Before he ever wrote a headline he spent years asking why one argument persuades and another, equally true, does not. Creativity, in his hands, is less about surprise than about meaning: the idea that makes a brand intelligible to the person it's talking to.
As Creative Director he leads concept, narrative and the standard the work is held to, from the first insight to the last frame. He is a project manager at Istituto G. Toniolo di Studi Superiori in Milan, where he has spent seven years turning ideas into programmes that actually run; he has directed a residential college of some two hundred students, and taught philosophy and history to teenagers, an audience with no patience for a weak argument and no obligation to pretend otherwise. He holds a Master's in Philosophy from Università Cattolica and is currently an Executive MBA candidate at POLIMI Graduate School of Management.
Personal Details
A philosopher who ships. Ideas are cheap until someone has to run them on a deadline and he has always been that someone.
Gaetano's training taught him to interrogate a brief before answering it: what is actually being claimed here, who is meant to believe it, and on what grounds? His management experience taught him the rest that a creative concept only exists once it has survived a budget, a calendar and a room full of people with different priorities. He leads teams the way he ran the college: clear direction, real autonomy, and an unglamorous insistence on delivery. He reads more than is strictly reasonable, argues in good faith, and remains convinced that the best campaigns are the ones that would still make sense if you removed the logo.
Professional Skills
Creative Strategy
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Brand Storytelling
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Content & Campaign Direction
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