- Email: gianfranco@berelevant.agency
- Phone: 800 597 666
- Website: berelevant.agency
- Address: Ripa di P.ta Ticinese 77, Milano
Gianfranco has been selling since he was old enough to sign a contract, co-owner of a family electrical and security business at twenty, then door to door, then phone, then territory. Twenty-five years later the tools have changed beyond recognition; the discipline underneath has not. Growth, he'll tell you, is a relationship problem before it is a media problem.
As Growth Director he owns the commercial engine of the agency: pipeline, new business, account development and the unglamorous rigour of turning a promising lead into a lasting client. He is Sales Manager for Italy at Alcoa Wheels by Howmet Aerospace, the global leader in forged aluminium wheels, where he manages the trailer OEMs, the distributor network and the fleets of North-West Italy. Before that he spent five years in motorsport fasteners between the UK and California, working with Formula 1, IndyCar, NASCAR and IMSA teams, an industry that teaches you what urgency actually means. He is currently an Executive MBA candidate at POLIMI Graduate School of Management.
Personal Details
Three countries, four industries, one constant: the customer is the strategy, not the audience for it.
Gianfranco built his career across e-commerce distribution, luxury interiors, tabletop gaming and high-performance engineering, from eight years as an account manager at one of Italy's largest IT distributors, to recruiting new B2B accounts for Games Workshop in an untapped market, to serving race teams whose deadline is the next green flag. He has lived and worked in Australia, the United States and the United Kingdom, and returned to Italy with a conviction that travels well: prospects are researched, not guessed; relationships are maintained, not harvested; and no growth plan survives contact with a customer who feels unheard. He is direct, tenacious, and unreasonably fond of anything with an engine in it.
Professional Skills
Business Development
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Account Management
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B2B Sales Strategy
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